AQA A-level Design & Technology / Product Design⌕ Search notes
AQA 7552   /   3.1.14

Graphs, tables and charts.

Design communication · Technical principles

Revision notes

Graphs, tables and charts

Graphs, tables and charts help designers communicate market research, user preferences, testing results and comparisons clearly.

Choosing the right format

  • Table: best for showing exact values and comparing several variables.
  • Bar chart: useful for comparing separate categories, such as preferred materials or product concepts.
  • Line graph: useful for showing change over time or continuous data, such as temperature during a test.
  • Pie chart: can show proportions of a whole, although a bar chart is often easier when accurate comparison matters.
  • Scatter graph: useful when investigating whether two variables may be related.

Presenting data properly

Use a clear title, labelled axes, units and a sensible scale. Do not distort the scale to exaggerate differences. Where relevant, state the sample size because a result from 10 users is less representative than a well-selected larger sample.

The important design skill

Do not stop at presenting the graph. Interpret it and make a design decision.

For example:

70% of target users preferred the larger grip → increase grip diameter in the next prototype → test whether comfort improves without making the product too bulky.

This turns data into evidence for iterative design.

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